The start of November has brought us the news that MARS, Incorporated, the world’s most lucrative company that owns 43% of the world’s pet food brands (and yes, the same company that makes Marsbar, Skittles, and M&M) is now officially the owner of Champions Petfoods.
If you have not heard of Champions Petfoods, you probably heard of two of their most successful products, ORIJEN & ACANA. They are some of the most popular premium grain-free pet food brands in the world. Since its inception in 1985, they have championed in the premium dog food market for “biologically appropriate” products that support pet health and wellness.
This news has brought two different reactions among dog owners.
For some people, this is very exciting as the company that owns household brands, such as Royal Canin and Pedigree, is expanding into the premium dog food market and by acquiring Champion Petfoods, they now have access to their technology and procedures, which they could apply in all their pet foods productions.
However, on the other side of the coin, the dog owners that have supported the brand are concerned that their beloved brand may no longer retain the same quality of food because big corporations will always have “profit-first” goals in mind, which means the ingredient will be changed and low-quality fillers will be added to the pet food to squeeze the cost. While Champion Petfoods has denied the claim under this Facebook comment, they certainly did not convince the brand’s supporters from feeling skeptical about the acquisition.
Ikdeep Singh, the global president of Mars Pet Nutrition, in a statement, said: “We are thrilled to welcome Champion Petfoods and its more than 800 talented people to the Mars Petcare family. The Champion Petfoods team has been a pioneer in developing high-quality and premium pet food in the natural category that pet lovers around the world trust. Together, we will be even better positioned to support pet lovers and fulfill our purpose to create a better world for pets.”
On the same note, Blaine McPeak, CEO of Champion Petfoods, stated: “We are excited to join Mars Petcare and become part of a world leader in pet nutrition and services. This announcement is a wonderful way to recognize all the employees over our history who helped build Champion into a pre-eminent global pet food company with our incredible brands Orijen and Acana. We look forward to working with Mars Petcare on taking Champion to an entirely new level.”
What do you think? Do you think this acquisition allows ACANA & ORIJEN to be more accessible to more people?
Let us know in the comment.
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